In 2016, for both September fashion week, and the 5 weeks leading up to Christmas, Boyarde had a pop up shop in the accessories department of the Selfridge’s oxford street store. It was a hugely successful five weeks, and an honour for Boyarde and her team to have our own space, and products on sale, in one of the world’s most successful department stores; who have just opened the largest accessories hall in the world.
As well as offering Boyarde’s signature alphabets and Badges hand painted directly on to clients preloved or newly bought items, Selfridge’s marked the launch of Boyarde’s hand made, hand painted bag charms, which are personalised and can be ordered in Boyarde’s Shop.
Following this success we returned once again to Selfridges in November 2017. The shop that was designed specifically for us launched in the personalisation space in the new accessories hall on the ground floor. The occasion was celebrated by a glorious party hosted by Vogue editor Edward Enninful. Due to its popularity our stay in Selfridges was extended until the 28th January. We received a great reception from Selfridge’s customers and were thrilled to meet so many of our loyal clients in person who have brought their bags along for some more Boyarde magic!