Success at Selfridges


What an epic  year for Boyarde, with a triumphant finale in the Selfridges Oxford street store, where the Boyarde team had a pop up shop for the festive season. It was a hugely successful five weeks, where Boyarde and her team absolutely loved meeting some of her fabulous clients and fans. It was a huge honour to have our own space, and products on sale, in one of the world’s most successful department stores; who have just opened the largest accessories hall in the world. Boyarde is the bag lady after all 😉

As well as offering Boyarde’s signature alphabets and Badges hand painted directly on to clients preloved or newly bought items, Selfridge’s marked the launch of Boyarde’s hand made, hand painted bag charms, which are personalised to order. We were delighted with the response, and proud of the display of charms seen hanging from some of Selfridges’s top branded bags.

From crazy personal shopping orders, to consistent returning clients, the Boyarde shop was a huge success. We were delighted at the demand for not only Boyarde’s alphabets, but also her bespoke work, with a huge overflow of orders to paint here in the studio in the coming weeks.

We made some fabulous friends at Selfridges, and we would like to say a  huge thank you to our incredible hosts, and helpers who did wonders for the Boyarde brand, as well as our wonderful clients. Selfridges hasn’t seen the last of us!

Here are a selection of photos of Boyarde and the team in action as well as some fun photos of the fabulous pieces we painted in store. Remember, it’s not a bag it’s a Boyarde!

If you missed us at Selfridges, don’t forget you can contact Boyarde anytime at, or visit our shop to buy a beautiful personalised bag charm. We ship internationally.

A very happy new year to you all! Lots of love the Boyarde team xxx