LKB X BOAYRDE!
At the end of last year, British accessible luxury brand L.K.Bennett, announced a hugely exciting collaboration with Boyarde, that has been in the pipeline since 2015.
The collaboration came about, after Boyarde painted a handful of LK Bennett (now ‘iconic’) Mariel bags for a selection of influential fashionistas and bloggers as part of the summer spring collection Instagram preview, back in 2015! The bespoke run Pop art letters, were such a huge hit with instagram followers, that the bags were later featured in the Look magazine as the ‘IT’ bag of 2015. :0 It is described as the “most coveted bag of 2015.”
Due to unparalleled demand for the Pop Art letters, the concept was re-imagined as luxurious leather adornments, (or stickers as we call them), to allow everyone to create their own personalised accessory at a more high street price.
The 9th November 2016, was a very exciting day for Boyarde when the leather alphabet stickers were launched in all London LKB stores, as well internationally online on the LKB website. The launch party at the Brook street store was a hugely exciting experience, equipped with a red carpet, a popcorn machine, and hand painted LKBxB pop cakes. Delicious.
Boyarde made a guest appearance hand painting her signature lip Design on a LKB bag to giveaway to a lucky shopper as seen below.
We have been blown away with all the fabulous instagram and twitter posts from bloggers and keen fashionistas using their LKBxBoyarde bags. It is so incredible to see the stickers in the flesh, and on the shelves. What a long but incredibly successful journey it has been. We are so thrilled with both the outcome and the response. A huge thank you to all who made it possible, a particular mention to all the gorgeous bloggers for putting the collaboration on the map.
The press surrounding the collaboration has been awesome: featuring in The Look Magazine, Style magazine, Red magazine, stylist gift guide, The edit, Elle France, Wardrobe Icons and many more.
This collaboration has been a hugely exciting and epic success for Boyarde, who has quickly gone from artist, to a business to a brand; collaborating with one of Britain’s leading fashion brands!
Here are some fun snapshots of the collaboration from start to finish for you all to enjoy. Keep personalising your bags, and purchasing your LKBxB stickers!!
The Boyarde team
#kellyeastwood #annahart #rosiefortescue #secretstyler #thankfifi #wadrobeicons #lookmagazine #LKBxB #redmagazine #thestylist